1. The U.S. and other western governments have a history of inflating and deflating their currencies.
2. Since the Federal Reserve system began in 1914, the U.S. dollar has lost 96% of its purchasing power against gold
3. Gold is the longest standing currency in history, but remains largely under-owned in the U.S. Currently, gold ETFs comprise only 2% of all ETF assets in the United States.
4. Until recently, gold has suffered a five-and-a-half-year bear market creating one of the few “cheap” asset classes
5. Gold has been the best-performing major asset class since the turn of the century.
6. Gold is uncorrelated to stock or bond markets.
7. Gold has no counterparty risk.
8. Gold is a hedge against inflation and deflation in the economy.
9. Gold is a crisis hedge or haven asset in times of financial market stress or dislocation.